Media

Geoff and his activities have been followed extensively in the international media.  Stories have appeared in The Globe & Mail, London Guardian, New York Daily News, Hindu Times, Nunatsiaq News, MacLeans, Canadian Geographic, Newsday, Toronto Star, Above & Beyond magazine, Vancouver Province, LA Times, New York Times, Ottawa Citizen, Montreal Gazette, Australian Post, La Presse, and dozens of other small newspapers, magazines and publications around the world.  Geoff has been featured on Discovery Channel, TV Ontario, CNN, CBC’s Canada Now, The Hour, Canada AM, CBC Radio coast to coast to coast in French and English, Global National News, CTV News, Dubai Radio, and the Weather Network.  A Reader’s Digest Canada feature story about Geoff and Students on Ice was in January 2006 issue.

Recent Media

Geoff Green was recently profiled in Lifestyles Magazine in a feature story by Janis Raisen entitled
"Geoff Green: Green Giant." Click on the the following pages to read the story:


Geoff captains a Zodiac in the fog below flying Black-Legged Kittiwakes near Hantzsch Island, Nunavut
(Photo: Lee Narraway, Students on Ice)

"People to Watch in 2010." - Geoff Green, Arctic Explorer.

Geoff Green has been selected as one of Ottawa’s “People to Watch in 2010.” The Ottawa Citizen chose 12 Ottawans whose “ideas are driving the future – around the corner and around the world.” Click here to read the story. (Photo: Julie Oliver, Ottawa Citizen)

Listen to Geoff Green’s interview with Andy Barrie,
Host of CBC’s Metro Morning >>

Geoff appears in Microsoft “I am a PC” television advertisement. >>

Geoff appears in the new Microsoft “I'm a PC” commercials alongside the likes of Bill Gates, Eva Longoria, Tony Parker, Deepak Chopra, Bernard Harris and others. Check out two of the commercials at the links below:

Geoff was featured in the Calgary Herald on April 2, 2009. Click below to read it!

The Calgary Herald (April 2, 2009) >>

CBC The National reporter Ioanna Roumeliotis featured Geoff and the Students on Ice International Polar Year Antarctic University Expedition 2009. Click below to watch it!

Geoff and Students on Ice was featured on Discovery Channel's Daily Planet. Click below to watch!

Geoff was interviewed by George Stroumboulopoulos on CBC's The Hour on January 13, 2009

Watch Geoff's Interview on The Hour here >>

Behind "I'm a PC"
A diver in a shark cage? Eva Longoria? That crazy building? "I'm a PC and I sell fish"? As recent Microsoft pitchman Jerry Seinfeld would say, "What's the deal with those new ads?"
And so we turn to Web search to learn the story behind these suddenly ubiquitous spots. (Microsoft owns MSN.)

First, some background. In 2006, Apple Computer unveiled the first "Get a Mac" ad, featuring a tweedy, middle-aged John Hodgman as "PC" and hoodie-wearing hipster Justin Long as "Mac."

In the new Microsoft spots, Sean Siler (a Microsoft employee who bears a strong resemblance to Hodgman) intones, "Hello. I'm a PC. And I've been made into a stereotype." Celebrities, ordinary people and more than 60 other Microsoft employees (including Bill Gates) attempt to take back the tarnished term, proudly proclaiming, "I'm a PC."

In the week after the ads debuted, queries for "PC" spiked slightly, while "Mac" queries remained stable. Queries for Deepak Chopra, who is featured in the new ads, also rocketed ahead of Jerry Seinfeld searches this week.

Whether you're a Mac or a PC, the spots are generating a lot of buzz online. "It's just like the 'Cola Wars' … only nerdier," says the Consumerist blog. Here's some trivia about the spots:

The literally "green" building featured in the ad? Architect Edouard François' Tower Flower, an apartment building in Paris covered with bamboo planted in 380 concrete planters.

The guy with the polar bear? Students on Ice founder Geoff Green, veteran of 74 Antarctic expeditions and 31 Arctic expeditions.

It's true. Some images used in the Microsoft campaign were made on a Mac, according to PC World. Microsoft says that creative agencies commonly use a wide variety of software and hardware to produce content, including both Macs and PCs.

Is the "blue screen of death" a PC? This parody ad thinks so.

And what happened to the Seinfeld-Gates commercials? Despite Internet speculation that the duo was retired early because of a lukewarm response, the ad agency behind the commercials says a third installment is waiting in the wings.

The Chronical Herald (April 22, 2008) >>

The Calgary Herald (April 19, 2008) >>

Reader's Digest Canada (April 2008) >>

Geoff's Blog on The Governor General of Canada's web site (February 7, 2008) >>

Sensibiliser les jeunes sur la banquise (January 2008) >>

The Ottawa Citizen (March 20, 2007) >>

The Hindu Times (March 19, 2006) >>

Related Media

The Globe and Mail (January 21, 2009) >>The Antarctic not as chilly as thought

The Globe and Mail (December 16, 2008) >>The Big Melt - Two trillion tons of ice have melted since 2003

“Endowed with unique and newly endangered life forms and subject to exceptionally rapid climate change, the Antarctic and Arctic regions have a great importance for the generations immediately ahead. I’m glad that Students on Ice is leading the kind of environmental education most needed.”

Dr. Edward O. Wilson,
Professor Emeritus, Harvard University

 

“Students on Ice is an outstanding educational program. Just one of their shipboard expeditions to the polar regions equals two or three academic courses in a traditional university setting. I am proud and honoured to participate in this unique shipboard program.”

Captain Don Walsh,
Honorary Life Member of the Explorers Club; Former Environmental Advisor to the President of the United States of America.

 

“Geoff’s presentation was nothing short of an inspirational tonic for the whole group. He took us far from the everyday grind of our demanding jobs.  It was motivational and refreshing without being contrived or forced.  Almost every team member wrote, called or stopped me later to express their appreciation for and enjoyment of Geoff’s speech.”

Rick Seifeddine, Vice President,
Marketing & Communications, Telus

 

“On behalf of our members, I would like to thank you for being our guest of honour at the 56th Annual Dinner of The Arctic Circle Club!  We were fully absorbed by your talk, “Exploring Minds at Both Poles”, as you took us to both ends of the Earth.”

Tom Lukowski,
President of The Arctic Circle Club